We know how much joy feeding time can bring. We want this moment to be enjoyed every day in your household.

Our diets are crafted with wholefood New Zealand ingredients to provide a source of natural energy to help your cat & dogs live their best life. They'll know when you're about to fill their bowl.

In recent years we have become increasingly aware of the nutritional needs of our pets and the impact that diet has on the quality of their lives. World leading research from our in-house pet nutritionist has shown us that dogs thrive on a natural diet high in meat and rich in vitamins and minerals. Our naturally derived diets ensure that all nutritional goodness of our wholefood ingredients is maintained, while eliminating unnecessary fillers such as grains, cereals and starches.